Services

Social Media Management

Your social media presence is essential to your marketing strategy. Social platforms allow you to connect with your customers, increase brand awareness, and increase sales. So where do I fit in?

As your dedicated social media manager you can expect me to:

• Monitor and manage your brand’s reputation

• Develop your custom social media strategy

• Promote and publish quality content

• Engage with customers, leads and influencers

• Establish social media policies/employee training

• Build your following and customer loyalty

• Analyze KPIs to understand how it impacts your bottom line

• Establish industry expertise and authority

Photography
+ Content Creation

Generating quality, consistent, and engaging content can be tedious and time consuming. Allow me to become an extension of your team and tell your story in an authentic and visual way.

• Product and lifestyle photography

• Professional lighting setup and styled shoots

• Complete photo library access with full usage rights

• Creation of custom graphics and enhanced imagery

• Editing and distribution of digital media

• Maintaining and updating photography and videography on digital platforms

Digital Audit

Not sure where to start? An audit of your digital marketing presence will give you an in-depth understanding of where you are, what’s working, and most importantly what’s not.

• Analysis of your performance on social media channels

• Review of top and lowest performing posts

• Competitor analysis

• KPI tracking and review

• Identification of market trends and areas to focus your digital presence for the year ahead

• Develop recommendations and strategic next steps

Great content doesn’t just happen overnight. Creating a plan, sticking to it, and disrupting the feed makes thumbs stop. Pairing content planning with a digital audit will allow us to examine existing content on digital platforms before we dive in. Below are some of the content planning services I provide:

• A custom editorial calendar

• Social media post writing and scheduling

• Topic planning for your social, blog, and website

• Expert content strategy consultations

• Monthly planning meetings

• Competitor research

• Creative direction on video and photoshoot concepts

In a world where consumers make decisions on brands in the blink of an eye, you have to be prepared to adapt and ground your brand. Successfully marketing your brand comes down to how you choose to take control of your own story and differentiate. Here are some tactics I leverage as a freelance brand manager:

• Develop a clear and defined set of brand guidelines

• Establish consistent messaging across every marketing channel

• Cultivate a deep understanding of your brand, its target market, and your company’s overall vision and goals

• Monitor and maintain brand guidelines across digital

• Increase brand awareness and reputation

• Conduct routine checks for brand inconsistencies and correcting when necessary

• Reputation management